10ml/perfume-prices-europe

Same perfume, different price: official perfume prices across 13 European countries (October 2026)

Official house e-shop prices of the same perfumes in 13 EU countries, converted to euro, with EU VAT rates. Published by 10ML, a European perfume decant retailer. Source page: https://10ml.com/guides/perfume-prices-europe

About this data

10ML is a European perfume retailer that sells authentic designer and niche perfumes, decanted from the original bottles into 3ml, 10ml and 30ml travel atomisers, and ships to 26 EU countries. 10ML publishes its price and market research as open data under CC BY 4.0 on its research hub, Perfume market and prices (https://10ml.com/guides/perfume-market-and-prices).

The files here are verbatim copies of the CSV and JSON downloads 10ML publishes on its own site; the live versions are linked under each dataset. Every value carries its source and the date it was read.

Datasets

Same perfume, different price: official house e-shop prices across 13 European countries (October 2026)

• Files: europe-house-prices-2026-10.csv, europe-house-prices-2026-10.json (live copy: https://10ml.com/data/europe-house-prices-2026-10.csv, https://10ml.com/data/europe-house-prices-2026-10.json)
• Source page: https://10ml.com/guides/perfume-prices-europe
• Checked: 2026-10-08; rows: 507
• Coverage: houses: 20; perfumes attempted: 39; perfumes with prices: 29; perfumes with 2plus countries: 27; countries attempted: 13; countries with prices: 13; cells attempted: 507; cells filled: 261; filled by country: {"DE": 26, "FR": 29, "ES": 26, "IT": 25, "NL": 23, "BE": 24, "AT": 20, "PL": 14, "CZ": 16, "HU": 14, "RO": 14, "GR": 15, "IE": 15}; fx: {"source": "ECB euro foreign exchange reference rates", "rate_date": "2026-10-07", "per_eur": {"PLN": 4.3825, "CZK": 24.427, "HUF": 366.75, "RON": 5.3528}}
• Columns: house, perfume, concentration, size_ml (ml), country, currency, price_local, price_eur (EUR), eur_per_ml (EUR/ml), vat_rate (fraction), store_scope, source_url, checked, null_reason, evidence

Method (as published by 10ML). On 8 October 2026 we opened each perfume house's own official online store for 13 EU countries (DE, FR, ES, IT, NL, BE, AT, PL, CZ, HU, RO, GR, IE) and recorded the regular price of one fixed bottle size per perfume, including VAT, in the currency the store shows. Perfumes were chosen from the 10ML perfume price-per-ml index (https://10ml.com/guides/perfume-price-per-ml-index/csv), mixing designer and niche houses. Pages were loaded in a real Chrome browser; each price was read from the visible page and/or the page's own structured product data (JSON-LD or the store's product feed), and the bottle size was tied to that exact price by the store's unit price (e.g. 1.280,00 EUR/L), the selected size, or the size-specific product code. Where a house runs a sitewide promotion we recorded the struck-through regular price. Prices in PLN, CZK, HUF and RON were converted to euro at the ECB euro reference rates of 7 October 2026, the latest published at the time of the check; euro prices are as shown. Price per ml = euro price / size in ml. VAT rates are the 2026 standard rates from the Tax Foundation table. Where a country has no official store, the store blocked automated access, or no price was shown, the cell is left empty with the reason. Third-party retailers (department stores, perfumeries, marketplaces) were never used. The summary block gives, for each perfume priced in at least two countries, the cheapest and dearest country in euro and the spread between them.

Caveats.

• Official house stores only; no department store, perfumery or marketplace prices.
• Regular list prices on 8 October 2026, VAT included as displayed. Promotions, member discounts, codes, gifts with purchase and shipping costs are excluded; where a sitewide sale ran (Armani 25% off fragrance, YSL 'Member Days' 20% off, Lancome sales in DE, IT, CZ, HU and IE) the struck-through regular price is recorded.
• Non-euro prices are converted at the ECB reference rate of 7 October 2026 (PLN 4.3825, CZK 24.427, HUF 366.75, RON 5.3528 per euro); a different day's rate moves those euro figures slightly.
• Several houses sell into many countries from one shared EU store at one euro price (Byredo and Parfums de Marly everywhere; Creed outside DE, FR and ES; Diptyque for CZ, GR, HU, IE and RO, with AT served by the German store). These rows are marked store_scope = 'shared EU store'; their zero spread reflects a single EU price, not twelve separate national decisions.
• Dior's Czech, Hungarian, Romanian and Greek stores price in euro, not local currency; Poland is Dior's only non-euro price among these countries.
• Blocked by bot protection on the check date, so no prices recorded: Maison Francis Kurkdjian, Guerlain, Givenchy, most Hermes country pages (7 of 39 cells read) and Valentino's German and Italian stores.
• Le Labo's official EU store displayed no prices on the check date (its price service returned errors on every product and country), so Le Labo cells are empty.
• Tom Ford Beauty has no official online store in any of the 13 countries (its stores cover the US, UK and Australia), so Tom Ford cells are empty. A look-alike 'official' German Tom Ford site exists and was not used.
• Prada's EU fragrance pages are on prada.com; their structured data marks items out of stock although the pages show an add-to-bag button. Three Paradigme prices (FR, ES, BE) come from the page's structured data rather than visible text.
• Creed's pages do not print the concentration; Creed sells Aventus and Green Irish Tweed as eau de parfum.
• Parfums de Marly's Europe store does not state on the product page whether VAT is included; EU consumer prices must include it.
• A shop being reachable from a country is not the same as a country store: Byredo's English EU store lists the nine smaller countries in its delivery terms, but delivery to each was not tested at checkout.
• Spreads compare one bottle size per perfume; other sizes of the same perfume can be priced differently across countries.

Cite as: 10ML (2026). Same perfume, different price: official house e-shop prices across 13 European countries (October 2026). https://10ml.com/guides/perfume-prices-europe. CC BY 4.0.

Standard VAT rates in the 27 EU countries, 2026

• Files: eu-vat-standard-rates-2026.csv, eu-vat-standard-rates-2026.json (live copy: https://10ml.com/data/eu-vat-standard-rates-2026.csv, https://10ml.com/data/eu-vat-standard-rates-2026.json)
• Source page: https://10ml.com/guides/perfume-prices-europe
• Checked: 2026-10-08; rows: 27
• Coverage: geography: EU-27; period: as of January 2026; countries: 27
• Columns: country, country_code, standard_rate_pct (%)

Method (as published by 10ML). Standard rates as printed in the Tax Foundation table "VAT Rates in Europe, as of January 2026", which builds on the European Commission Taxes in Europe Database; each row re-read on the checked date.

Caveats.

• Standard rates only; perfume is taxed at the standard rate across the EU.
• Romania moved from 19% to 21% on 1 August 2025 and Estonia from 22% to 24% on 1 July 2025.

Cite as: 10ML (2026). Standard VAT rates in the 27 EU countries, 2026. https://10ml.com/guides/perfume-prices-europe. CC BY 4.0.

Licence

CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Credit 10ML and link to the source page.

Links

• 10ML: https://10ml.com
• Source page: https://10ml.com/guides/perfume-prices-europe
• Research hub: https://10ml.com/guides/perfume-market-and-prices